If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

All of this makes mobile search perfect for direct response advertising. A business places an ad, and if it is relevant and enticing, a consumer is likely to take action. In the world of social media, ...

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

Managed Direct Response has evolved over the past 20 years into one of Orange County’s premier direct marketing firms. The company specializes in diversified services such as email marketing ...