Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into unforgettable moments on and off screen.

Every February, people from all over the world tune in to watch the NFL season’s grand finale — the Super Bowl. Living in Seattle, this was certainly a more important game than those of previous years ...

Growing up as a kid in the ’90s, there were few events more exciting than the Super Bowl. No matter who was playing, it was a guaranteed all-you-can-eat party, complete with a sideshow lineup of ...

IShowSpeed launches Sour Cream & Cheddar Ruffles Doritos, settles the Cincinnati chili battle and co-signs eating snails ...

Ad makers will never say the quiet part loud, but they increasingly know that we're unhappy and looking for solutions.

At some point on Sunday, dopey characters, hopelessly addicted to Doritos, will let others down by crunching their way to everyone’s demise.

While many marketers and creatives still crave the prestige of the traditional 30-second broadcast spot, the ad industry has been waking up to the reality that brands can use social to leverage Super ...

Prediction markets, like Kalshi and Polymarket, are another growth category the NFL isn’t yet open to, and that’s intriguing ...

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...

The Super Bowl is the one day of the year when the commercials are just as exciting as the game. Or, in the case of this year’s Big Game, way more exciting. While some of us may have wanted to fast ...