I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

e.l.f. Beauty, Inc. ( ELF) Consumer Analyst Group of New York Conference 2026 February 19, 2026 4:00 PM EST ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

The cosmetics maker raises its full-year profit guidance and touts market-share gains, and its CEO says consumers have 'accepted' price increases made in response to tariffs E.l.f. Beauty reported ...

Alyssa Morin is a senior editor at InStyle, where she covers fashion and beauty. She reports on fashion trends, finds the best shopping deals, and reviews makeup, skin care, and hair care products.