CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team (74% women, 76% young) fueled innovation ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

Create an easy Lord of the Rings elf cosplay with step-by-step guidance. FBI sweeps Nancy Guthrie's home, removes wired device in missing person case Appeals court affirms Trump policy of jailing ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Experience cosplay makeup so detailed and lifelike it looks unreal. From flawless shading to intricate details, this transformation blurs the line between fantasy and reality. #CosplayMakeup ...

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration Bieber to continue as founder and 'strategic advisor' after deal closure Elf refrained ...

We recently published a list of Jim Cramer Discusses These 11 Stocks & Says People Don’t Understand Tariffs. In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands ...

Feb 6 (Reuters) - Elf Beauty's (ELF.N), opens new tab shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak ...