One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring.

With Christmas just around the corner, this guide has everything you need to support your favorite bass angler's fishing passion. From noisy topwaters to slick soft plastics (and everything in between ...

The more expensive the lure, the quicker it gets snagged and lost forever at the bottom of the lake. That's one of the givens in fishing. These days an angler can pay $100 or more for a high-dollar ...