Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...

Branding is often associated with businesses and personal brands, but what if a country—or even a city—could position itself ...

Discover how McDonald’s Squid Game meal tied to Season 2 became a global FOMO phenomenon. Explore how fast food exclusives ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...

Valentine’s Day ads are no longer just about romance and couples, they now embrace self-love and friendships and even reject the day altogether. But why? We explore.

The FOMO had evolved into an important engagement metric for marketers, evident in the growing number of brands inserting themselves into the banter. Brands talking to each other is not a new ...

Is it time to upgrade your OLED TV or do you just have FOMO? Should you spend more money on a disc player ... However, Costco ...

Big-box retailer Target (TGT) is courting severe heat. Following news that a pension fund had filed a class action lawsuit ...

Fabletics is leveraging “social proof” from leading influencers and its own customers to stand out from the crowd of athleisure competitors.

Viewing 8K content: Now you know New TV FOMO On today’s episode of You Asked ... However, Costco can buy their way around those rules by telling a TV brand: “Hey, we’re going to buy a ...

Or the wildcard – the brand you’ve never had before, but your friend swears is the best-tasting of all? What you’re feeling is FOBO – the even worse cousin of FOMO. It’s a problem ...