For some Amazon shoppers, relying on the quantity of reviews for a product — not only the star rating — can help influence a purchase decision. That’s partly why a new test on product search pages is ...

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process. The retailer ...