ET BrandEquity

We are heading towards a marketing Armageddon: Anand Narasimha

In an exclusive interview, brand expert Anand Narasimha discusses the critical gap between execution and thinking in marketing, warning that a reliance on digital tools may lead brands to disaster. He ...

Google Tests ‘Ask YouTube’ Conversational Search Experiment

Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US ...

Inside the AI ad boom at Google and Meta.

All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Alphabet Inc. (GOOGL) Q1 2026 Earnings Call Transcript

Good afternoon, everyone and welcome to Alphabet's First Quarter 2026 Earnings Conference Call. With us today are Sundar Pichai, Philipp Schindler and Anat Ashkenazi. Now I'll quickly cover the safe ...