ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

FOOTBALL FANS have warned they will boycott ITV’s World Cup coverage if football matches are interrupted by mid-game adverts. The backlash comes after ITV confirmed it will trial split-screen adverts ...

Furious rugby fans have hit out at ITV for showing a mid-match advert during the Six Nations opener between France and Ireland on Thursday. The first ad of its kind was displayed in the 17th minute ...

RUGBY fans have blasted ITV for showing adverts in the middle of Ireland’s Six Nations clash against France. The two teams kicked off the tournament as the French started their defence of the crown ...

In-game ads will be shown during ITV's Six Nations coverage for the first time. Credit: PA ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

Professor Henrietta Hughes, Patient Safety Commissioner, speaks to ITV Granada's Political Correspondent Lise McNally to mark the two year anniversary of the Hughes Report. It is "disgraceful" the ...

ITV Granada Reports journalist Lauren Ostridge spent the day with hundreds of volunteers who are helping bury thousands of old pines on the beach in Lancashire. An army of volunteers has buried ...

Police are searching for part of the parachute system from a light aircraft which crashed onto farmland near Rochdale. Two men were killed in the crash near to the M62 in Littleborough on Tuesday. The ...