Like the nation, New York-founded American Express saw stunning growth as it adapted to cultural shifts and catered to a perception of exclusivity.

On the Thursday, April 16, 2026, episode of The Excerpt podcast: American brands built who we are. As the U.S. marks its 250th anniversary, we break down USA TODAY’s 50 most iconic brands, from Motown ...

While the company today is known for icons like Tide detergent and Pampers diapers, in the 19th century P&G made candles.

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Some logos are so iconic they no longer need words. Brands like Nike, Apple, and Coca-Cola have mastered the art of visual identity, keeping their marks consistent for decades. Their success proves ...

Founded in 1894, the Hershey Co. is the largest chocolate maker in North America, with nearly $11.7 billion in sales. Hershey still makes much of its chocolate at its three factories in its namesake ...

2026 marks a year of extraordinary significance for Maserati, as it celebrates the first hundred years of its iconic logo, the Trident, as well as its first racing victory, achieved in 1926 at the ...

Patagonia was founded in 1973 in Ventura, California, by Yvon Chouinard. By then, he had already built a successful climbing equipment company. From its ad urging people "Don't Buy This Jacket" to ...