A new Omnicom and iHeartMedia study finds audio drives a 22-point lift in ad recall and identifies which formats deliver the ...
A new Partner Intelligence study from Omnicom Media Intelligence - the research arm of global media management group Omnicom Media - and iHeartMedia finds that audio advertising is delivering ...
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YouTube has expanded its side-by-side ad format for livestreams to mobile devices, allowing viewers to keep watching video during ads but losing the stream's audio. The update, already in use on ...
The most ambitious podcasters are expanding beyond the RSS feed format into video, newsletters, brand partnerships, live ...
DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...
YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why ...
New partnership with QSIC establishes one of the nation’s largest in-store audio networks backed by robust, data-driven measurement capabilities Dollar General (NYSE: DG) today announced the planned ...
Digital media consultant Mark Challinor talks with Michael Miller, Executive Chairman, News Corp, Australasia, on data ...
Spotify teams with Peloton to launch fitness content, potentially opening new revenue streams while expanding Peloton’s ...
On Wednesday, May 13, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media Connect panel 'Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming ...
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