The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated Mar. 22, we look at whether the latest album from one of the century's greatest pop stars will return her to the top of the chart for the first time in five years.

On the new Billboard Pop Shop Podcast, Katie & Keith are marveling at the high-wire act Gaga pulled off with her seventh studio album.

"How Bad Do U Want Me" has quickly become a fan-favorite track from Lady Gaga's new album, Mayhem, but she nearly left the song on the studio floor. "I almost didn't put that on the album," the pop star,