Professionals across India are shifting towards breathable fabrics like cotton, linen, handlooms for office wear, prioritising comfort, sustainability and climate-friendly fashion ...

Remember Zara's poka dot dress from 2023? This H&M wedding guest-ready dress has all the makings of being the next viral hit ...

Discover how to dress for the spring equinox 2026 to attract love, health, abundance and prosperity. Colors, fabrics and accessories with symbolic meaning to refresh your style and welcome a new cycle ...

Feels lightweight on your body and looks effortlessly polished for spring.

Let's take a look at the 5 best saree fabrics for the Delhi heatwave.

The dress is made from a "soft touch" fabric ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The wardrobe of an aware man is the weakness of almost all women. And I say this often because I’ve seen it happen. Years ago, at a winter reception in Delhi, a w ...

Along with being the gauziest of all the linen sheets our Strategist bedding expert Lauren Ro has tested, the sheets have won the praise of sleep experts, interior designers, and other Strategist ...

Embrace sustainable fashion by prioritizing quality over quantity with natural fabrics like linen and cotton. Investing in versatile, artisan-crafted pieces reduces waste and ensures timeless style, ...