LinkedIn's Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites ...

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other ...

LinkedIn has introduced Off-Platform Event Ads, enabling advertisers to promote events that link directly to external sites rather than LinkedIn Event Pages. The format allows organizations to apply ...

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

Most B2B companies can't connect LinkedIn ad spend to revenue. Here's the attribution framework, CRM setup, and reporting ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns. LinkedIn Ads consistently delivers some of the highest-quality B2B ...

B2B Paid Media Agency Osric Digital formalizes its LinkedIn Ads service line focused on SaaS, fintech, and B2B ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...