Add Yahoo as a preferred source to see more of our stories on Google. Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But ...

Add Yahoo as a preferred source to see more of our stories on Google. It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

A newly-created South Asia and Middle East market will account for the majority of L'Oreal's new business over the coming decade — with men making up a big part of that, the cosmetics giant has said.

SHANGHAI — A Chinese beauty and wellness group is diversifying its portfolio by investing in a Japanese male skincare brand, a move that signifies the growing importance of China’s male cosmetics ...

Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women’s faces with makeup ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...