The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time ...

Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth  Brand growth has ...

American confectionary giant Hershey has turned to Mutinex to speed up and sharpen how it allocates its $2 billion (A$2.8 ...

Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome.

This podcast breaks down what point of care should actually look like, why getting it right makes such a big difference and ...

Hershey is overhauling its marketing mix modeling by integrating agentic AI systems from Mutinex and Tracer, aiming to shift from slow, retrospective analysis to near real-time decision-making. The ...

Marketing analytics veteran Andy Ford has called time with Analytic Partners after just three months as associate vice ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years are over. But there are still ways to win.

Bright bags, bold claims, and sky-high prices fill the garden center aisles, promising lush growth and flawless plants. Many ...