When you bring a film to theaters, you have to bring the audience with it. That means starting your marketing plan long ...

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information ...

A few years ago I wrote a piece on those weird pharmaceutical names and their overwhelming advertising on TV – those “ask ...

Huntington High School teacher Bryan Outsen (second from left) with students from his Advanced Placement Business With Personal Finance class. If you had $1,000 that you wanted to save for a special ...

It turns out that red and yellow color combo you see all over fast food restaurants isn't there by accident. It's all part of ...

Local residents were among the 12 University of Scranton students inducted into Alpha Delta Sigma, the national honor society sponsored by the American Advertising Federation that recognizes and ...

Eight outstanding seniors will share the valedictorian honor this year, while one student was named salutatorian.

From charm pricing to urgency-driven promotions, brands are increasingly using consumer psychology to influence purchasing decisions. Understanding cognitive biases and emotional triggers can help ...

The marketing landscape is shifting as fandoms, creator-led communities, and adaptive branding replace traditional strategies. Brands are moving from static identity systems and mass reach toward ...

We have reached a strange point in trademark law where companies seem to be trying to own the dictionary. Historically, trademarks were not treated like propert ...

Jasmine Mohsen, Ph.D., is a marketing academic, researcher, and author specialising in consumer psychology, sustainability, ...

How unfollowing someone on social media became the ultimate hostile act - IN FOCUS: The silent rage of a simple Instagram ...