The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that ...

Before a campaign launches, organizations need clarity on the story they are telling and the context in which it will be ...

4 in 5 small business owners say their marketing is barely working. Enji’s State of Small Business 2025 report surveys 245 SMB owners on what separates the 20% who feel theirs is effective from the ...

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies ...

Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With dining out now nearly four times more expensive than cooking at home, ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

“You can chop down a tree with a hammer.” A veteran advisor in Northern California taught me that concept. His point was perseverance can win the day, even if there are better ways of doing things. It ...

Columbia Sportswear CEO Tim Boyle highlights his company's unconventional marketing strategy that helped spark a turnaround.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Affinity Interactive (“Affinity”), the omni-channel media, online, and gaming industry leader backed by Z Capital Group, LLC (“ZCG”) today announced the appointment of Chad Brown as Chief Marketing ...