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A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...

McDonald’s is better at using emotional intelligence in marketing — and especially, nostalgia-based marketing — than any other American company I can think of. And that means that even if you’re not a ...

Nobody does nostalgia like McDonald’s. Nobody does nostalgia like McDonald’s. It’s one thing to work some classic retro themes into your marketing, or to tell customers that you’ll help recall the ...

McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago-based burger giant and fast-food bellwether said inflation-weary customers are eating out less often in many ...

McDonald’s has spent the past couple of years ramping up its street cred with various fashion collaborations – Cactus Plant Flea Market, Crocs, and Verdy among them. Now the company is extending into ...

McDonald's Corp. long has been lauded for promoting diversity among its ranks, having established entire networks to help advance the careers of its Asian, African American, and Hispanic employees.