‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

Nearly a third of the posts on social media to boycott Amazon and McDonald’s for rolling back their controversial DEI initiatives were generated by AI bots, a shocking analysis from a cybersecurity ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

Shares of McDonald’s Corp (NYSE:MCD) edged higher in early trading on Tuesday, despite reporting a decline in fourth-quarter revenues. The company reported its quarterly results amid an exciting ...