In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.

Cumulus Operations President Bob Walker outlines five AI best practices for local advertisers, from prompt specificity to ...

Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...

This earnings season and this upfront cycle will serve as a litmus test for who is still buying "channels" and who has begun ...

Goodway Group has begun rolling out Anthropic’s Claude-powered AI agents to its media planning and analytics teams, aiming to streamline audience segmentation and campaign analysis. The deployment, in ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

That new matching contribution, known as the Saver’s Match, comes from 2022 legislation passed under Democratic President Joe ...

EXCLUSIVE: Lit manager Alex Platis has joined the recently launched Game Plan Media. Platis comes to the company from ...

The Trump-endorsed Republican candidate will support an up to 60% film tax credit rate for productions shooting in California ...

California lawmakers are charging ahead with a controversial plan to ban kids under 16 from TikTok, Instagram and other ...

Meghan Markle is said to be considering a vow renewal ceremony with Prince Harry as their eighth wedding anniversary ...