The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

Nielsen, a global provider of audience measurement, data and analytics, today announced a new collaboration with podcast research firm Edison Research to launch Nielsen Podcast Fusion powered by ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...

Currently, media planning approaches are largely based on pure media metrics, such as reach and frequency (R&F) and cost per rating point (CPRP), and are imperfect. For example, sales ROI modelling ...

Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...