Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable? Marguerite Reardon started as a CNET News reporter in 2004, covering ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold ...

The Interactive Advertising Bureau and Mobile Marketing Association (MMA) on Thursday issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the ...

Xsolla, a global commerce company helping developers launch, grow, and monetize their games, today announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a leading unified ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

As 2011 gets underway, we are starting to examine the major mobile advertising issues of the new year. The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for ...