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A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

If on New Year’s Eve you went to a party featuring Alex Donner’s society band, you had only a 1-in-4 chance of seeing Donner sing out the old and croon in the new. As chief executive of Alex Donner ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Tim Ferriss‘ first book was definitely not revolutionary. Essentially, it was intended to share with readers a few tricks he had learned to become more productive and effective and how they could ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

As a proud Colombian, Maria Artunduaga, M.D., wanted her startup to have a Spanish name that could easily be pronounced in English. Since she was focused on building a technology to predict the ...