Big Ten commissioner Tony Petitti casts an eye to the future, hires Wisconsin AD Chris McIntosh as chief strategist

Commissioner Tony Petitti made a shrewd move this spring by hiring a sitting athletic director to join the conference office.

Inside the AI ad boom at Google and Meta.

All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Fake florist scams: What to watch out for this Mother's Day

SmartCustomer reports on Mother's Day flower scams, highlighting issues like missing bouquets, bait-and-switch tactics, and ...

How local businesses can beat big brands without a billion-dollar budget

Intero Digital reports local businesses can outshine big brands by focusing on community engagement, authenticity, and ...