Four WNBA players have committed to play in Project B, a women's basketball league that tips off in Europe, Asia and Latin ...

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

JuJu Watkins is not just any player; she is a symbol of resilience and talent in women's basketball. Prior to her injury, Watkins had already made headlines by signing a multi-year sneaker deal with ...

JuJu Watkins has sparked consumer frenzy with her second player-exclusive Nike G.T. Cut 3 “JuJu Watkins” colorway, which sold ...

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour's ...

In a stunning display of generosity and team spirit, USC women’s basketball star Juju Watkins has showcased the profound impact of Name, Image, and Likeness (NIL) partnerships by gifting her teammates ...

Stephen Curry and Under Armour have officially ended their 13year collaboration, marking the conclusion of one of the most ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

Stephen Curry offered a surprising admission following the Golden State Warriors' Monday night win over the Utah Jazz, ...

As his sneaker free agency continues, Steph Curry suited up in Jimmy Butler's signature Li-Ning JB 4 "Batman." ...

It was rather unexpected recently when news came out that Stephen Curry was leaving Under Armour. The Golden State Warriors ...

The 6-foot-4 forward is believed to be the elusive French recruit Dawn Staley posted to X/Twitter about on a trip France in ...