They say nature abhors a vacuum and I can tell you ad market columnists certainly do. So when the insights and analytics team at ad spending tracker Guideline passed along its just-published baseline ...

This comes as the number of households with ad-supported video services is set to overtake ad-free subscriptions within the ...

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

While ChatGPT's entry into the ad market marks a pivotal moment for the company, analysts argue Google and Meta face little immediate threat to their advertising empires Ads could add several billion ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst tells the StreamTV Europe gathering in Lisbon.

The UK's Competition and Markets Authority (CMA) designated Alphabet (NASDAQ:GOOGL) Google with strategic market status (SMS) in general search and advertising services after confirming that the ...

Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends ...

OpenAI is finally wading into the advertising business, and while that move could improve the company’s financial fortunes, experts say it will be a while before ChatGPT threatens the dominance of ...