Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

Create a free account to unlock 3 articles a month and receive tailored newsletters with the latest from the book trade. Want full access? Subscribe from just £3.65 a week and unlock full access to ...

Up to $92 billion of Carney's 'capital investment' would be considered operational spending in any other developed economy You can save this article by registering for free here. Or sign-in if you ...

MIAMI — Democrat Alexander Vindman, the former National Security Council aide who helped trigger President Donald Trump’s first impeachment, announced his Senate campaign in Florida on Tuesday to ...

A systematic review of high-quality studies showed no link between prenatal acetaminophen use and autism, ADHD, or intellectual disability in children. Both sibling-comparison research and ...

Enhance your ability to anticipate and respond to potential scenarios. Master the art of organisational resilience. Gain an in-depth understanding of scenario planning and the fundamentals of ...