T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

Several campaigns used personal milestones, motherhood, childhood, and fan rituals as their primary lens. Others frame change ...

The World Cup countdown is well and truly on. As brands begin staking their claim on football’s biggest stage, early ...

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the world.

All that's missing is an Eric Cantona cameo to be truly World Class. But It's miles better than Coca-Cola's farmers league ...

Marriott International is dropping Pepsi as its official drinks supplier, replacing staples like Mountain Dew, Gatorade and 7 Up with beverages from Coke across its roughly 9,700 hotels in 143 ...

Pepsi’s history isn’t secret so much as it has been misunderstood, fragmented by multiple bankruptcies and ownership changes.

A large swath of the country uses the term "coke" to refer to any soft drink. We're here to tell you the reason behind it.

Pepsi’s packaging tweak is more than the obvious ‘more quantity at same price’. By increasing quantity without changing price, it aims to alter the way the product is consumed.

Which famous food and drink brands failed globally and why. A deep dive into high profile launches from Coca Cola, PepsiCo, ...

As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and 'modern-traditional' flavours to win the ₹30 ...

Barcelona icon Ronaldinho is the basis of a new documentary charting the highs and lows of his action-packed life, which debuts on Thursday ...