Millennials (and parents) are reeling after finding out that pretty much every child’s favourite yoghurt isn’t actually, well, a yoghurt. Yes dear reader, it’s actually liquid – um – cheese. The ...

Yoplait has made an entry into the kids’ yogurt market with the launch of Petits Filous Natural, the first-ever natural unsweetened yogurt specifically designed for children. This product, available ...

Yoplait has launched an initiative designed to grow the UK’s children’s chilled yogurts and desserts (CYD) market sector by up to 20%. The initiative, supported with a GBP£6m investment in marketing, ...

The launch is designed to extend the brand’s appeal to older children and includes the addition of a blackberry variant. Kathleen Wright, group brand manager, Petits Filous, said: “Our Big Pots are ...

Yoplait UK-owned Petits Filous has unveiled a new range of nutrient-packed drinkable yogurts, designed to help children increase their vitamin intake. The new Petits Filous Vitamin Rich range is ...

Yoplait has unveiled a natural unsweetened yoghurt aimed at children, which it claims is the “first of its kind to hit the kids’ aisle”. Described as “smooth, mild and creamy”, Petits Filous Natural + ...

Petits Filous has moved into plant-based for the first time with the launch of a dairy-free yoghurt SKU. The first dairy-free product in Yoplait’s stable, the NPD is almond-based and comes with a ...

If Yoplait is looking for a spokesperson, it should look no further than 3-year-old Olivia Whysall. The little girl from Nottingham, England, polished off 18 cups of Yoplait's Petits Filous yogurt in ...

In a statement released this week, Foodwatch, a French consumer group organisation, slammed ten dairy products marketed to children. Among the products are several popular names: Babybel Mini Rolls, ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to cement Petits Filous into the heart of the everyday lives of families with ...