Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the ...

Podcast advertising saw significant activity in October, with Amazon topping Magellan AI’s latest rankings. Sports podcasts remained a key focus for advertisers, dominating ad placements across the ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are ...