By Jonathan Stempel NEW YORK, March 2 (Reuters) - T-Mobile countersued Verizon Wireless, accusing its largest rival of ...

Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising ...

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from ...

Global communications platform Truecaller has introduced advertising services in Kenya and South Africa as it expands its footprint across Africa.Under the new arrangement, 365 Digital has been ...

Maharashtra’s state-run transport network, popularly known as the ‘Lal Pari’ (red buses), is set to unlock a major non-fare revenue stream through an ambitious ...

The much-awaited Pitch Madison Advertising Report (PMAR) 2026 was unveiled on February 24 in Mumbai. The gala brought ...

How Terrell “Lucky” John improvised his way to unlikely stardom as the pitchman for TopDog Law.

Ultimately, it’s a decision based on what you want to pursue. Do you prefer the approach taken by index funds or the strategy ...

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell ...

From now on, all city advertising and promotional material must be reviewed by a city manager before it’s released.

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.