If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

The right of publicity is a law that few people outside of Hollywood know much about. Nevertheless, it is an increasingly important right in our digital age even when celebrities are not involved. The ...

Anniversaries provide the perfect opportunity for celebrating your company's accomplishments while thanking the customers who helped your business get where it is today. Publicizing your anniversary ...

Publicity veteran Michelle Slavich is leaving Warner Bros. Pictures for Netflix. By Natalie Jarvey Publicity veteran Michelle Slavich is leaving Warner Bros. Pictures for Netflix. In her new role as ...

This article provides a brief summary of the potential defenses to a right of publicity claim based on use of someone’s name, image, or voice (“persona”). Incidental Use. There is no liability for the ...

Getting publicity for yourself, or your company, is just as important as advertising your brand — but it's often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR ...

Researchers have theorized on the relation between publicity and information in the press. They have recently discovered that publicity may cause distortions in news if there is not enough competence, ...

Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, ...

Every actor has heard of them. And practically every actor has dealt with them, whether well or badly. But in my experience, not everyone is clear on exactly what “PR” and “publicity” mean. Since the ...