We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

All of the fish-attracting ruckus of the historic “Choppers,” but upgraded for the 21st century. A baitfish imitator that’s a proven standout both in the jungles of the Amazon and in US waters with ...

Those might be the most common four words in the fishing lexicon, and with good reason. On rare days, it feels like the fish hit just about anything you put in the water. But the rest of the time, ...

Muskies are already the fish of 10,000 casts, so imagine how much cooler it would be if that hit on cast 9,999 came on a giant topwater lure. If you know when and where to fire a big propbait or ...