The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...

In the heat of the moment, it is easy to get carried away on eBay and outbid the highest customer for that must-have item. But the colour behind the product may have just as much effect on the sale, ...

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when the ...

Single women going to New Year's Eve parties this year may want to try wearing something red if they want to meet a partner. A new study has found that the color makes women seem more attractive to ...

Red, green, and blue are everywhere at this time of year. They are the “official colors” of several year-end holidays—and in 2016 there is even more green around because Pantone has designated a ...