All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...
Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...
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