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Roku executives said in a shareholder letter that it marked "our biggest quarter ever" for net adds to premium subscriptions.

Patrick Harris, a veteran of Snap and Meta, will direct Roku's ad-sales efforts, as the streaming-video company pushes forward into monetizing growing Madison Avenue interest into so-called "connected ...

Roku delivered an impressive Q4, posting net income of $80.5 million. The company also outlined plans for streaming bundles.

The connected TV leader is now solidly profitable.