"Movement is what matters." That's what an advertisement in a Boston Nike storefront now reads after the athletic brand ...

Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do ...

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since ...

Runners accused Nike of being tone-deaf for a sign it posted in a store along the route for the Boston Marathon, which is also the premier marathon event for para athletes and adaptive runners.

At the just-concluded London Marathon, banners of Tata Consultancy Services (TCS) could not be missed. The Indian firm is the ...

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...

A storefront slogan meant to energize Boston Marathon week instead ignited backlash, with runners calling it exclusionary and out of touch.

Nike yanked a Boston Marathon ad that mocked “walkers” following accusations of “pace shaming” and excluding athletes with ...

The sign sparked a backlash that reveals deeper problems for the brand.

Marathons have ballooned into an almost year-round opportunity for brands. Here’s how they’re capturing running share in 2026 ...

Sabastian Sawe hopes the stringent testing regime he underwent before becoming the first person to break the fabled 2-hour ...

Walking-focused footwear brand Ecco has launched a Boston-wide activation “celebrating every way people take on the 26.2,” to ...