The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...
Computational biologist Brandon Ogbunu explores and writes about the intersection of science, society, and culture. We spoke ...
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Adding a Spark of Humor to Science Communication May Build Trust
There's nothing like a well-timed joke to set the mood. Jokes can help ease tension in a conversation, make people feel more ...
Once upon a time, science communication was a niche hobby, reserved for the rare few who could translate lab jargon into something the public might understand. Carl Sagan made it look easy, but most ...
It’s a strange reality when more people recognize you from your videos on social media than from your peer-reviewed papers or “professional” work. During grad school, I could never have predicted that ...
The new romantic comedy Fly me to the Moon tells the story of how, in the run up to the Apollo 11 mission, Nasa hired a high-flying marketing specialist to bolster public support. The history books ...
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