All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

Why the latest literary trend favors short, punchy prose over epics. Novelists Anika Jade Levy and Jenny Offill weigh in.

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Sydney Sweeney and American Eagle rejoined forces for a new ad that sees the star rocking a new pair of denim shorts. The collaboration comes several months after she and the clothing retailer teamed ...

The “Euphoria” actress headlined the apparel company’s new ad campaign, Syd for Short: American Eagle Jean Shorts. It has been described by the press release as “the intersection of cool-girl ...

Add Yahoo as a preferred source to see more of our stories on Google. It's time to say hello to "Syd." Months after conversation – and controversy – erupted over Sydney Sweeney's American Eagle jeans ...