All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

Why the latest literary trend favors short, punchy prose over epics. Novelists Anika Jade Levy and Jenny Offill weigh in.

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Sydney Sweeney and American Eagle rejoined forces for a new ad that sees the star rocking a new pair of denim shorts. The collaboration comes several months after she and the clothing retailer teamed ...

The “Euphoria” actress headlined the apparel company’s new ad campaign, Syd for Short: American Eagle Jean Shorts. It has been described by the press release as “the intersection of cool-girl ...

Australia is moving to crack down on gambling ads, with Prime Minister Anthony Albanese announcing new restrictions aimed at reducing harm — especially among young people. Republicans react to Donald ...

You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook ...

A federal judge has dismissed a lawsuit against Lafayette Consolidated Government that challenged its ban on short-term rentals in residential neighborhoods. Judge David Joseph of the U.S. District ...