Super Bowl champions Bruce Arians and Rob Gronkowski star in a cheeky Super Bowl ad from Novartis designed to encourage men to get screened for prostate cancer with an easy blood test. Arians and ...

Last year, Novartis debuted its first-ever Super Bowl ad with an aim of starting “a movement” around early breast cancer detection, as Victor Bulto, president of Novartis U.S., told Fierce Pharma ...

NFL Icons Coach Bruce Arians, Rob Gronkowski, George Kittle and more partner with Novartis to prioritize early prostate cancer detection One in eight men will face prostate cancer 1, yet fear and ...

The stigma is important to break. This is what some of the greatest tight ends in NFL history are out to help fight against. When it comes to prostate cancer, the second-leading cause of cancer deaths ...

Novartis uses its Super Bowl LX ad “Relax Your Tight End” to address a critical men’s health issue: the tendency to delay prostate cancer screening until it’s too late. Building on last year’s breast ...

A year after Novartis drew viewers’ attention to breasts to advocate for breast cancer screenings during the Super Bowl, the pharma giant is back with 60 seconds of relaxed buttocks to support a new ...

NFL tight ends and prostate cancer survivor Bruce Arians star in a Super Bowl commercial promoting a new, finger-free PSA blood test for prostate cancer screening. The ad, praised by Dr. Firas ...

Novartis is using the Super Bowl to alert men to a critical health issue: screenings for prostate cancer. The pharma brand is debuting "Relax Your Tight End" to prioritize early detection and the ease ...