Instacart this week said it now runs the first retail media network to offer advertisers end-to-end capabilities directly on TikTok. These include direct access to audience segments, grocery selection ...

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now ...

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform. With the TikTok integration, Instacart aims to ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...

Khartoon Weiss, the top executive for TikTok's North American advertising business, is leaving the company.

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools ...

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for ...

TikTok Search Ads allow brands to reach users during high-intent moments, combining discovery with targeted search-based advertising. TikTok Search Ads support both video and image-carousel assets, ...

TikTok has expanded its partnership with Canva to make it easier for marketers to create, manage and publish campaigns on the platform. The expanded partnership has introduced two new integrations ...

Weeks after teasing a “bigger,” “bolder” chapter of TikTok in the United States, the social media company's North American and global brands and agency business head Khartoon Weiss has announced that ...

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, General Manager, Global Business ...