Add Yahoo as a preferred source to see more of our stories on Google. A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus ...

The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...

Optimus Prime is transforming and rolling out into Third Impact with the upcoming new Transformers x Neon Genesis Evangelion ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

Hasbro has announced a huge new 19-inch tall Transformers Optimus Prime Auto-Converting Programmable Robot - Collector's Edition that costs $700 and actually transforms from a car, into a robot -- it ...

The first item revealed is a transformable figure of the Shield-D-Prime that will also act as an in-house three-way crossover between Zoids, Transformers, and Diaclone. However, this product will be ...

Amazon's Prime Big Deal Days sale event features a variety of discounts for Prime members to check out, from offers on tech to games to movies and so much more. There are quite a few toy deals to ...

Now that Transformers: The Movie is celebrating its 40th anniversary this year, Hasbro has decided to make an apology.

A new toy for one of the most beloved yet obscure Autobots completely recreates the features of his iconic design from a ...

A year ago, Hasbro revealed a massive 27-inch tall Unicron figure that, despite an equally gigantic $575 price tag, still managed to find 8,000 backers to help officially put it into production. The ...