Hasbro CEO Chris Cocks was asked to address the controversy surrounding J.K. Rowling as the company prepares a new Harry Potter toy line, while navigating fan concerns and the franchise’s future.

As of now, it's looking increasingly likely that The Lord of the Rings: The Hunt for Gollum will feature a mixture of new and returning actors. Sir Ian McKellen, Andy Serkis, and Elijah Wood will ...