In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Context Networks, Inc., a contextual advertising and monetization platform built from deep experience in gaming, today ...

Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in ...

In a new brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis, the Department of Global Communications and the Conscious Advertising ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

It is almost certainly not a coincidence that a networking expert at Google has risen to the top to be put in charge of the ...

Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major ...

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a ...

From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative ...

Playtek Technologies is launching four new products in Q3 2026 to tap into Africa's fast-growing digital advertising market, ...

Zelle and Venmo both send money fast, but they work very differently. Here's a plain-English breakdown of how each one works ...