However, even the most engaging social content lives in fast-moving, crowded environments. As highlighted in Dentsu’s Trends ...

In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other ...

Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

FroggyAds celebrates 15,000 active daily advertisers. The self-serve platform offers premium traffic, advanced ...

The projected 7.41% rise in digital AdEx next year therefore masks a redistribution of value. More money will enter the system, but it will flow toward performance driven, data rich and closed ...

Finch unites paid media automation with Wizard Marketing’s elite SEO to launch "Total Search," a unified growth engine ...

We talked with TuneIn CEO Rich Stern about its acquisition by Stingray, radio’s role in cars with IP-based connections and ...

UMass startup builds AI platform to cut advertising revenue to misinformation sites before content goes viral We're not ...

In-house teams are designed for stability. GEO currently requires experimentation at scale. That experimentation is expensive, risky, and difficult to justify internally—especially when results do not ...

Spitzy, formerly of RetailMeNot, adMarketplace and mrge, to lead Nomix Group’s CPC platform Performance advertising is ...

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

Media-SDN: A hardware-free protocol that synchronizes devices via audio to solve betting courtsiding and enable ...