Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...
Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.
Atria will help advertisers reach audiences across six publishers at once, including Time Out, Hearst UK and Hello.
As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.
The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...
However, even the most engaging social content lives in fast-moving, crowded environments. As highlighted in Dentsu’s Trends ...
The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
In France, key digital ad market opportunities include the rise of retail media, driven by ecommerce integration, privacy-first targeting models adapting to European regulations, and the expansion of ...
Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison Levin to walk through four defining eras of the trade body’s evolution: ...
Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...
According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results