As a screenwriter, your words have one job: connect. While you control what hits the page, professional writing demands purpose. Every screenplay balances different styles beneath your unique voice.

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. A lot of B2B marketing either promotes technical ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

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We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

Hello, I’m Mr Smith. And today we’re going to look at different purposes for writing. Why do we write? We write for different reasons or for different… purposes. When we write, we want to have a ...