The number of paid subscribers across YouTube premium as well as Google One, Alphabet’s storage business, have hit 340 ...
YouTube ad revenue rose 11% in the first quarter compared with the same period in 2025, flirting with the $10 billion mark.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...
The year may be almost over, but there’s still plenty of time for some last minute M&A news. On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in ...
YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...
Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are ...
About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...
YouTube recently reported a surge in Premium subscribers, which appears to stem from its intense war against ad blockers.
Over the years, YouTube has evolved from a source of Rickrolls and cat videos to a platform for some of the Internet’s most ...